GSMArena.com GSMArena.com

Tip us

1.7m
126k
RSS

EV

Merch

Log in

Login

I forgot my password
Sign up
  • Home
  • News
  • Reviews
  • Videos
  • Featured
  • Phone Finder
  • Deals
  • MerchNew
  • Coverage
  • Contact
ADVERTISEMENTS

Report: sales of Samsung Galaxy S21 series are lower than S20, S10 sales

  • Post your comment
  • Comments (309)

Peter 04 August 2021

Samsung Android

Korean publications citing analytical firm Kiwoom Securities report that Samsung is disappointed with the sales of the Galaxy S21 generation. The early expectations were that the series will be a hit, but that didn’t pan out.

In the first six months of availability, the S21 models have sold a total of 13.5 million units. That is 20% below what the Galaxy S20 generation managed in the same time frame and a whopping 47% less than the S10 generation.

Here’s a chart from Counterpoint Research, which shows the month-by-month sales of Galaxy S series going back to the S5:

Report: sales of Samsung Galaxy S21 series are lower than S20, S10 sales

During the first month of availability the S21 flagships sold 590,000 units on their home turf in Korea. That was the highest since the Galaxy S8, which moved 620,000 units in the first month. Global sales for the first month were slightly more than 1 million units, the 10 million mark was reached five months after the S21 series launched.

The company is reportedly betting on the Exynos 2200 – the first mobile chipset with an AMD RDNA GPU – to restore interest in the Galaxy S series flagships. This GPU is expected to be 30% faster than the current Mali GPU in the Exynos 2100 and it should beat the Adreno inside the upcoming Snapdragon 898. Of course, real world performance and whether it restores consumer interest in the series are questions for next year.

This year, with no Galaxy Note coming in the second half, Samsung will rely on the new foldables to carry the high end. And Samsung is struggling in the high end.

The company shipped 58 million smartphones in total during Q2 of this year, up from 54 million units the same quarter last year. But if S21 sales faltered, it means the increase came from entry-level and mid-range devices.

Another worry is that Xiaomi is catching up. The maker already surpassed Apple to become the second largest smartphone maker in Q2 with 53 million units sold during the second quarter.

Source 1 | Source 2 (in Korean) | Via

Related articles
  • Galaxy S21 sales take series to four-year high Galaxy S21 sales take series to four-year high
  • Samsung sees soaring Q1 earnings driven by strong Galaxy S21 series Samsung sees soaring Q1 earnings driven by strong Galaxy S21 series
  • Canalys: Xiaomi climbs up as the world's 2nd biggest smartphone maker in Q2 2021 Canalys: Xiaomi climbs up as the world's 2nd biggest smartphone maker in Q2 2021
  • Samsung Exynos chip with AMD RDNA GPU officially confirmed Samsung Exynos chip with AMD RDNA GPU officially confirmed

Reader comments

A
  • Anonymous
  • XP2
  • 23 Sep 2021

More and more people are switching to android? No wonder why people from Apple community barely passed elementary school

  • Reply
A
  • Anonymous
  • XP2
  • 23 Sep 2021

Other than apple's soc, they're behind in everything to android. Lol. And cheap market? Do some study

  • Reply
?
  • Anonymous
  • f{t
  • 20 Sep 2021

Exactly! Most of Android's market share is cheap phones. Now they're trying compete with apple rather than improving their product. Oh God

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 309

ADVERTISEMENTS

Phone finder

  • Samsung
  • Apple
  • Huawei
  • Nokia
  • Sony
  • LG
  • HTC
  • Motorola
  • Lenovo
  • Xiaomi
  • Google
  • Honor
  • Oppo
  • Realme
  • OnePlus
  • vivo
  • Meizu
  • BlackBerry
  • Asus
  • Alcatel
  • ZTE
  • Microsoft
  • Vodafone
  • Energizer
  • Cat
  • Sharp
  • Micromax
  • Infinix
  • TCL
  • Ulefone
  • Tecno
  • Doogee
  • Blackview
  • Cubot
  • BLU
  • Panasonic

All brands Rumor mill

ADVERTISEMENTS

Top 10 by daily interest

  Device Daily hits  
1.Samsung Galaxy A5437,831
2.Samsung Galaxy S23 Ultra30,800
3.Xiaomi Redmi Note 12 Pro29,423
4.Xiaomi Redmi Note 1227,152
5.Xiaomi Poco F523,067
6.Apple iPhone X22,136
7.Apple iPhone 14 Pro Max21,419
8.Apple iPhone 1120,962
9.Samsung Galaxy A3420,679
10.Samsung Galaxy A1420,372

ELECTRIC VEHICLES

Smart #3 goes on sale in China - starts at $29,700 Smart #3 goes on sale in China - starts at $29,700 Genesis GV60 gains the world’s first face recognitionAll new Tesla Model 3 vehicles are now eligible for the full $7,500 tax credit
ADVERTISEMENTS

Home News Reviews Compare Coverage Glossary FAQ RSS feed Youtube Facebook Twitter Instagram

© 2000-2023 GSMArena.com Mobile version Android app Tools Contact us Merch store Privacy Terms of use Change Ad Consent Do not sell my data