"the 5.5" display is impressively sharp at 403ppi and the bezels are incredibly thin - that's the reason Asus claims the Zenfone 2 provides a 5.5" viewing experience on a 5" shell"
Huh? Those bezels are most definitely NOT incredibly thin. What phone are you reviewing? Not eh Zenfone 2. I'm not saying the bezela are too thick, but they are in fact thicker then all the other flagship phones, without a doubt and nowhere near incredibly thin.
The phone is attractive, now is just down to, WHEN will it launch in USA, and what's the price in USA. You know, ATT and others love to bump the price like hell.
GSMarena, please pay more attention to the ZE550ML when review time comes. We need benchmarks and battery life scores for that model and the top model. Some of us are looking to get the ZE550ML
ASUS kinda has pretty decent devices lately. My sister has their MemoPad and it's quite good considering the price. I've seen Zenwatch reviews, ther smartwatch attempt. It looks freaking beautiful and amazingly well designed, far better than Apple's crap. And this Zenfone 2 again looks like very decent device. Not the top end but for the price, it will most likely offer A LOT of kit.