"VR" has been the buzzword at tech events this year and since all the major headsets are heading to consumers soon, the battlefield moved to 360° cameras. Samsung demoed the Gear 360 cam at its MWC announcement alongside the Galaxy S7, but we've been waiting until now for the price.
At $350 it's not very pricey for a brand-name action camera (it features IP53 certification). Note that the Samsung Gear 360 is not on sale yet, it's marked "Coming soon" with no exact date of launch.
Still, considering the LG 360 Cam is $200, the Samsung Gear 360 is almost double the cost.