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Samsung unveils Fila-branded Galaxy Buds Live, new BTS collab may be in the works

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Peter 08 September 2020

Samsung Headphones Announcement

Samsung struck gold with its collaboration with with K-pop superstars BTS and is now looking for more cross-branding opportunities. Coming up next is a collab with famous sportswear company Fila.

The Samsung x Fila Galaxy Buds Live are based on the Mystic White model and are adorned with the company’s logo. There are two bespoke cases included in the retail package – one that looks like a shoe box and one that has a mini Fila sneaker attached on a chain.

Samsung x Fila Galaxy Buds Live Samsung x Fila Galaxy Buds Live
Samsung x Fila Galaxy Buds Live

Only 2,000 units will be produced and they will go on sale on September 9 at a price of KRW 209,000 ($175/€150). They will launch in South Korea on the Kakao Shopping Live channel, followed by a wider online launch on the next day (check Samsung's and Fila's websites). It's not clear if Samsung will make them available globally.

Leakster Ishan Agarwal has some interesting news too. While the first BTS-branded buds were the older Galaxy Buds+ (which are larger and lack ANC), Samsung may be working on a new collaboration with the band, this time based on the Galaxy Buds Live.

Note that BTS became the brand ambassador for Fila late last year (after dropping Puma), so we may see a lot of cross-promotion of these products.

Source (in Korean) | Via

Related articles
  • Purple Samsung Galaxy S20+ 5G BTS Edition is official, pre-order begins on June 19 Purple Samsung Galaxy S20+ 5G BTS Edition is official, pre-order begins on June 19
  • Watch Korean band BTS unbox the Samsung Galaxy Z Fold2 in this video Watch Korean band BTS unbox the Samsung Galaxy Z Fold2 in this video
  • Samsung Galaxy Buds Live review Samsung Galaxy Buds Live review
  • Samsung Galaxy Buds Live TWS earphones have unusual looks, active noise cancellation Samsung Galaxy Buds Live TWS earphones have unusual looks, active noise cancellation

Reader comments

?
  • Anonymous
  • DkB
  • 15 Sep 2020

Need Automobil Lamborghini edition

  • Reply
L
  • LG Superfan
  • t@E
  • 08 Sep 2020

It will come with three cases?

  • Reply
?
  • Anonymous
  • 3yK
  • 08 Sep 2020

Where are my Lambo buds?!

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 4

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