In case you haven't heard, Samsung is launching a new phone soon. The Galaxy S7, as it will be known, is coming at MWC later this week. And Samsung has started the hype machine with a series of weird unboxing videos.
Samsung is calling it 'Seven Days of Unboxing'. There is no actual unboxing in any of these. Just a bunch of people (and a llama) who supposedly unbox it off camera, and then it gets even weirder.
It's wholly pointless but if that somehow piqued your interest then you can catch it all in the link below.
"Hype machine" "Wierder" , as you well know, those comments belong to a johny ive over acted/choreographed freak show at the bafta awards.