The thing is, the white model comes with only 16GB of built-in storage, and built-in storage is all the storage you get with the OnePlus One, as it doesn't have a microSD slot for expansion.
If you can live with that limitation though, you'd enjoy the lower price - the 16GB Silk White is $249 (or €249), while the 64GB Sandstone Black goes for fifty more of either currency.
OnePlus' real motto is "Always "settle" with our 16GB phones."
why would you want a one+ phone though? just like the title says.
Its like saying the white one plus is for design conscious who doesnt care much about spec. Thats contradicting with the way they marketed their device all this time as the phone with best specs per price ratio. People would rather have a Brand name ...