Sony Ericsson realigns brand in next stage of company transformation
03 September 2009
* Evolves visual identity and brand values as next stage of business transformation
* Shifts consumer engagement to digital, viral and social media platforms
* Aligns with Sony Group companies under new ‘make.believe’ brand message
London – September 3rd, 2009 – Sony Ericsson today announced the next stage of its on-going business transformation with the realignment of its external visual identity and brand values in order to deliver its vision of becoming the Communication Entertainment brand. The company also confirmed its adoption of the newly announced Sony brand message ‘make.believe’ in all consumer communication in order to reinforce its entertainment credentials and collaboration with the Sony Group.
“Fusing communication and entertainment has been at the core of Sony Ericsson’s offering since the start of the joint venture. ’make.believe’ aligns Sony Ericsson with the Sony Group companies and reflects the coming together of communication and entertainment. By re-aligning our brand and adopting ‘make.believe’ we further highlight our entertainment offering to consumers,” said Cathy Davies, Head of Brand Strategy at Sony Ericsson.
“Our ongoing business transformation is laying the foundations for the new Sony Ericsson. Our re-aligned brand is a vital part of this strategy. Combined with a new culture of openness it marks a shift in the way we plan and build our propositions, as well as how we invite consumers to engage with us via digital and social media platforms”, said Lennard Hoornik, Head of Marketing at Sony Ericsson.
Visually, Sony Ericsson will expand the appeal of its globally recognised ‘liquid identity’ logo by adding seven new colour variations plus a new a ‘liquid energy’ flowing from the logo to make it more playful and visually appealing for the digital arena. The company also aims to adopt a more open and questioning attitude by inviting greater consumer participation in the brand through a stronger focus on interactive digital and social media channels.
A series of strategic marketing campaigns this autumn will launch the realigned visual identity and showcase the start of make.believe at Sony Ericsson, including a ‘spark something’ viral campaign for the new Satio, Aino and Yari phones and a global activation campaign as the official global handset sponsor for the 2010 FIFA World Cup™ to capture the passion of football fans around the world.
OpenGL ES 2.0 is amazing...does anybody know what others phones have OpenGL ES 2.0?
a new sample video of satio
Anonymous, 18 Sep 2009Hi, the thing that really concerns me about this phone is the quality of the screen. It would ... morepoor quality plastic screen..hold onto ur iphone..iphone much betta build quality..peace
sony ercisson fan, 18 Sep 2009nokia samsung why u hate satio???? u nokia fans enjoy with ur 5MP camera dont say that 12mp is... moreye ur rite nokia and samsung r very ambitious..!
sony ericsson wins at ol!
Anonymous, 18 Sep 2009Optics Shmoptics..! Nokia still doesn't have good cameras. It just looks average. Sony Ericsso... moreyeah true nokia cameras are a joke when they dont have carl zeiss lens. i've had 6300, 6110 nav and the cam quality was horrible, you could actualy see the noise of the photo on the phones screen even without zooming in and to keep it fair k750i cam killed any crap nokia 2mp cam phone.
Hi, the thing that really concerns me about this phone is the quality of the screen. It would be awesome if someone can give me a little detail on the type of screen on the Satio, i.e., is it an inferior plastic feel like the W960i (I’ve had it and sold it at a very cheap price)? I have the iPhone 3G now which is glass-like or even actual glass and is scratch resistant. Is the quality of the Satio’s screen as good as the iPhone 3G? How does it compare to the iPhone 3G’s screen? I really want the Satio and I want to sell my iPhone but provided that the quality of the screen is good because the W960’s screen had some of its parts not working after 1 year, i.e., one could touch but receive no response or one could touch but it would activate something elsewhere on the screen
I look forward to your comments.
guys this SO is awsome.Just take a look at the camera no other sell phone has a camera like this not to mention other things...
nokia samsung why u hate satio???? u nokia fans enjoy with ur 5MP camera dont say that 12mp is not good, u samsung fans enjoy with ur "HD" ok. leave sony ericsson fans alone here.
Eagle, 18 Sep 2009SEMC should have procured technologies from leading vendors with strong brands. Nokia uses Zei... moreOptics Shmoptics..! Nokia still doesn't have good cameras. It just looks average. Sony Ericsson is very known for its best imaging experience! Sony Ericsson's camera phones are much better without that Optics thingy. Also, I think this one uses the Cyber-Shot kind of camera so it's definitely not a plastic. Plus, I've seen the sample photos of this and it's really really awesome!
here you will find release date, price, features, photo samples and many more
it seems at the end of the year se wants to come back to the competetion.
Silent_killer, 17 Sep 2009Still expected to be released soon ?? LOL Its already outdated !!you tht type of guy who even throws his mother out of the house saying outdate............
Anonymous, 17 Sep 2009I can see the same people are still her :) When you gonna get it? Satio is dead! before... morewhy cant you come up with something new if you want to bash the satio cause the first time i saw you post a comment like this was like 2 or 3 months ago and you kept repeating yourself, its just annoying now.
the li-poymer batteries r much safer than li-ion
*there r less chances of leakage of a li=polymer than li-ion.
* i am from india and here very recently few nokia batteries bursted bcoz they were li-ion which as i said r less safe.and few people were also hurt here in india
*in end i will like to say tht lithium polymer is safest battery avaliable with high energy density
so nokia people be aware they r caring a battery in there pocket which is really unsafe form!!!!!!!!!!!!!!!!
SEMC should have procured technologies from leading vendors with strong brands. Nokia uses Zeiss optics in their high end camera phones, which improves the image quality somewhat. SEMC could have done the same or partnered with Leica. In the built-in camera module Sony sells as an add-on to their new 12 MP sensor the lens is made of plastic. Plastic!