Samsung was serious when it said that it wants the Galaxy Z Flip to add “a fashionable touch to users’ lives” - the phone strutted its stuff at the New York Fashion week where Samsung and Thom Browne hosted an exclusive event to showcase the limited edition of the Z Flip. The foldable phone then went on to attend the London, Milan and Paris Fashion Weeks.Photos by Ilya S. Savenok/Getty Images for Samsung Electronics
In London, the phone walked the runway with Ashley Williams who unveiled the AW20 collection, featuring a custom-made “microbag” case for the phone and hair clips for its owners.
In Milan and Paris, Samsung invited guests to pop-up stores. The Milan store featured both the regular Galaxy Z Flip and the Z Flip Thom Browne Edition.
The pop-up store in Paris was located in the Galeries Lafayette department store on the Champs-Élysees.
Head over to our hands-on review to learn more about the geeky side of the fashionable Galaxy Z Flip.