Back in the fall of 2018 vivo introduced a series of affordable handsets, part of the Y series. One of them was the vivo Y95, initially launched in the Philippines, before also coming to India. Today the phone made its way to vivo’s home market, but under a different moniker - vivo U1. There are also more memory options for better price flexibility.
The vivo U1 has a Snapdragon 439 chipset and two more variants with 3 GB RAM, compared with the Y95. The screen is 6.2” with HD+ resolution and waterdrop notch. The selfie camera, tucked in the cutout, has 8 MP sensor with an f/2.0 lens and is one of the few differences from the vivo Y95.
The dual camera on the back has a 13 MP f/2.2 main module and a 2 MP depth sensor with an f/2.4 aperture. A fingerprint scanner also sits on the back, but if you want an alternative option to wake up the phone, you have FaceWake, which is vivo’s version for Face Unlock.
The vivo U1 comes with a 4,030 mAh power cell and a microUSB port. It retains the 3.5 mm audio jack, offers IP58 protection, and runs FunTouch 4.5 OS, based on Android Oreo.
The base 3/32 GB vivo U1 costs CNY799 for the , CNY999 for the 3/64 GB variant, and CNY1,199 for the 4/64 GB smartphone. There are three colors - Starry Night Black, Aurora Blue, and Aurora Red, all of them being gradients with different shades of purple/blue on the bottom side of the panel. The phone can be purchased from vivo’s online store, but shipping will begin in a week on February 26.
It's normal marketing strategy. For example, Samsung has had numerous J3 phones in the US J3 6, Emerge, Luna, Luna Pro, Achieve, Prime, Mission, Orbit, Top etc
I'm curious, why Chinese brands like OPPO and VIVO bother changing its smartphones' moniker in different markets? Because clearly, it's another VIVO V95, but this time it's released in a different market, some kind of marketing strategy it seems
Hello! - From Redmi Note 7.