It seems (most) of these watches have the same (or very similar) specs. I'm convinced they are made in the same place to the same design spec with just cosmetic differences and just put different brand names on them and sell them in the same price range. SOMEONE needs to make a leapfrog in tech to get out of this rut. Apart from Apple and Garmin the rest of the shit is exactly the same!! WTF is going on here?