In recent years, we’ve seen a trend of cutting down the retail box to bare essentials - even for flagship smartphones. There are still a few devices that pack in extra perks, like Galaxy S8’s AKG headphones or LG V20’s B&O headset. Others come with just a USB cable and some manuals.
Is a well-stocked box a consideration when buying a phone? We certainly think a fast charger - as fast as the phone supports - is essential. But a $100+ pair of headphones is certainly welcome. And some USB adapters (e.g. micro to C) definitely made the transition to the new USB standard smoother. We rarely see a good protective cover bundled, but we won’t complain about free stuff.
And we think it goes beyond just convenience - for phones over $500, companies had better not skimp on the goodies. Even just the box itself shouldn’t be overlooked, a premium-looking box is a good antidote to buyer’s regret.
Well, do you take the phone out of the box and toss the rest? Use the included headphones as your daily drivers? Do you insist on additional perks - even value packs like a microSD card, a case, maybe a VR headset?
Seems like there are the same two thoughts being posted the most here: 1) The phones are expensive now so the box better include extras. 2) Removing the extras will lower the cost of the phone and provide the consumer with choice. ...
For me, NO! not anymore, why? because they are usually of inferior quality, or unneeded, yet they always are abused as an excuse to justify higher prices! For example lets take the S8+, a phone that costs $1000 here in Europe and it is bundled with...
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