GSMArena.com GSMArena.com

Tip us

1.5m
109k
RSS

EV

Merch

Log in

Login

I forgot my password
Sign up
  • Home
  • News
  • Reviews
  • Videos
  • Featured
  • Phone Finder
  • Deals
  • MerchNew
  • Coverage
  • Contact
ADVERTISEMENTS

Windows Phone scores market share growth in the UK and Italy

  • Post your comment
  • Comments (83)

22 January, 2013

Windows Phone Touch UI Nokia Misc

A report from consumer research company Kantar Worldpanel ComTech shows that Windows Phone has gained a significant market share boost in Europe, specifically in Italy and the UK.

In Italy alone, Microsoft’s mobile OS has scored a 13.9% market share for 2012, compared to 2.8% just a year ago. Furthermore, 2012 has been a strong year for Windows Phone in UK as well, where it nearly tripled its market share from 2.2% in 2011 to 5.9% in 2012.

In the rest of the major European markets Microsoft also scored growth albeit incremental. In France and Spain, Windows Phone has scored an increase in its market share from 3.7% to 4.1% and 0.4% to 1.8%, respectively. However, in Germany, the mobile OS marks a slight drop from 3.0% to 2.6%.

Nokia, in particular, is experiencing a major boost in the sales of their Lumia smartphones. Its smartphone sales share amounts to 6.2% (35% for Samsung and 32% for Apple), which is 50% more than what the company managed to sell in 2011.

According to Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, the jump in the WP’s European market share is great, but 2013 will pose a far greater challenge in the face of the Chinese and US markets.

It has been far slower than Microsoft would have liked, but Windows Phone is now starting to gain respectable shares in a number of key European countries. However, its performance in the Chinese and US markets remains underwhelming. As the two largest smartphone markets in the world, these remain key challenges for Microsoft to overcome during 2013.

In fact, Windows Phone isn’t too far behind BlackBerry in Britain, where RIM has fallen from 16,0% market share to just 6.4% in a single year. We’ll have to wait and see if Microsoft will manage to become the third most popular smartphone OS in the UK this year. We are yet too see what RIM will have in store for us this year, their press conference is scheduled for January 30.

Source | Via

Related articles
  • Flashback: Nokia Lumia 520 was smoother than any Android twice its price Flashback: Nokia Lumia 520 was smoother than any Android twice its price
  • Windows Phone is officially obsolete, Microsoft tells users to switch to Android or iOS Windows Phone is officially obsolete, Microsoft tells users to switch to Android or iOS
  • Microsoft finally runs out of Windows Phones Microsoft finally runs out of Windows Phones
  • The Microsoft Store is selling Lumia smartphones once again The Microsoft Store is selling Lumia smartphones once again

Reader comments

M
  • Microsoft
  • XNt
  • 02 Feb 2013

I agree...

  • Reply
D
  • AnonD-105052
  • 0R@
  • 31 Jan 2013

Seeing that the windows 8 smartphones were only really available from December 2012 i am not surprised that they have not seen market share improve a lot yet, once they have a few windows 8 devices out there where people can actually buy them they wi...

  • Reply
?
  • Anonymous
  • PG5
  • 24 Jan 2013

Amazing Android fanboy intelligence, the article is about market share in UK and Italy and you give us statistics in the US lol.

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 83

ADVERTISEMENTS

Phone finder

  • Samsung
  • Apple
  • Huawei
  • Nokia
  • Sony
  • LG
  • HTC
  • Motorola
  • Lenovo
  • Xiaomi
  • Google
  • Honor
  • Oppo
  • Realme
  • OnePlus
  • vivo
  • Meizu
  • BlackBerry
  • Asus
  • Alcatel
  • ZTE
  • Microsoft
  • Vodafone
  • Energizer
  • Cat
  • Sharp
  • Micromax
  • Infinix
  • TCL
  • Ulefone
  • Tecno
  • Doogee
  • Blackview
  • BLU
  • Panasonic
  • Plum

All brands Rumor mill

ADVERTISEMENTS

Top 10 by daily interest

  Device Daily hits  
1.Samsung Galaxy S23 Ultra97,516
2.Samsung Galaxy S2349,889
3.Samsung Galaxy S23+30,572
4.Samsung Galaxy S22 Ultra 5G21,482
5.Oppo Reno8 T 5G19,233
6.Apple iPhone 14 Pro Max17,745
7.Samsung Galaxy A14 5G17,416
8.Apple iPhone XR16,646
9.Samsung Galaxy A53 5G16,051
10.Apple iPhone X15,280

ELECTRIC VEHICLES

Tesla Model S beats 28 cars for winter range test crown Tesla Model S beats 28 cars for winter range test crown Nissan Qashqai e-Power real life test yields disappointing resultsTesla Model Y is now eligible for $7,500 IRA tax credit in the US
ADVERTISEMENTS

Home News Reviews Compare Coverage Glossary FAQ RSS feed Youtube Facebook Twitter Instagram

© 2000-2023 GSMArena.com Mobile version Android app Tools Contact us Merch store Privacy Terms of use Change Ad Consent Do not sell my data