vivo's super thin X5Max recently nabbed the crown of the thinnest smartphone in the world, coming in at a mere 4.75mm. The phone was officially announced last week and the company has now launched it in India.
The vivo X5Max is priced at Rs. 32,980 ($525), which is a bit steep coming from an unknown brand in the country. Most Chinese manufacturers have so far targeted a more budget friendly price points, which is what most people are comfortable spending on these phones.
It remains to be seen how vivo's pricing strategy pays off for them.