Xiaomi has announced plans to spin off the Redmi line as a separate brand and brands need logos. CEO Lei Jun unveiled a minimalistic logo that simply says “Redmi by Xiaomi”.
The debut phones of the new brand will be the Redmi 7 and Redmi Note 7, which will be unveiled at an event tomorrow. You can see images of both, courtesy of TENAA. They feature gradient paintjobs, which carries over to the alternative rendering of the logo.
This move will separate Xiaomi’s flagships (under the Mi brand) and the value for money phones (though Redmi might have some heavy hitters like the Redmi Pro 2). There’s also the Pocophone brand for “flagship killers” and Black Shark gaming phones.
When it will be launched
I don't know. As far as I can tell, the Mi has always just been a line rather than a sub brand, like the Mix