Apple's market share is declining in Europe, but expands in the US
Europe is in a tough financial situation and Apple's shrinking market share despite the introduction of the iPhone 4S is a consequence of that. In markets like the US, the UK and Australia, the 4S is selling like hot cakes but continental Europe is another story.
Analysts from Kantar Worldpanel ComTech noted that Apple's market share in France has slipped over the last quarter (from 29% to 20%) and the same thing has happened in Germany (27% to 22%), Italy and Spain too.
For comparison, Apple's market share in the US grew from 25% to 36% over the period of a year. The UK market share expanded at a similar pace - it went from 21% top 31% comparing Q3 2011 over Q3 2010.
The iPhone's arch rivals, the Android phones, are enjoying a leading position across European countries with market shares ranging between 46% and 61%. In Germany, Android has one of the highest shares (61%) with the Samsung Galaxy S II pointed out as the best-selling handset.
Reader comments
- Anonymous
- i{q
It is obvious to me that that the iphone 4s isn't selling well because its new feature is the Siri voice recognition software and it isn't available in most of the european markets. Duh. When the iPhone 5 comes out and/or when Siri is available,...
- Anonymous
- eeC
Nah. No Iphone was really a game changer. They just wanted you to think that. In the eyes of the public who did not realize that stuff like it was already out thought it was the Iphone, but there was honestly something out before or around the same t...
- Shan-WangTu
- J9j
It's weird to see the excuse for poor sales. So why is Samsung galaxy s2 selling better than before? It ain't cheap... In reality, I guess people are a bit fed up with iphone. Every year new phone differs in a new hardware. Honestly since the firs...
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