Apple launches personalized recommendations for the App Store

At its Worldwide Developers Conference, Apple announced a new feature coming to its App Store: Personalized Collections. In fact, these are app and game recommendations tailored to you. They will be based on your interests, and will come with App Notes that explain why specific apps are recommended.

The tailored recommendations can appear on the Apps, Games, and Search tabs, and they will evolve over time based on your app usage and downloads. Personalized Collections will start rolling out this week in English in the US. Apple promises they will work in more languages and more regions "soon".

Game developers will be able to showcase special offers to attract and engage players in the Apple Games app, using Featuring Nominations to propose plans for an in-game offer or a limited-time discount to the App Store editorial team.

Later this year, developers will be able to showcase their apps on the App Store with rich images and videos that will appear in the product page header and search results. Developers will also be able to enable subscriptions for groups and organizations using two new options "to easily build multi-user in-app purchase experiences", Apple says.

Group purchases let a subscriber buy multiple subscriptions as a single purchase and then invite others to access them. The invite functionality will be handled by Apple, making the process seamless. And with App Store Bundles, developers will be able to partner together and offer users "more for less".

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