The organizer and the standard applications are a pretty basic package too.
The calendar offers daily and monthly view modes only. Naturally alarms can also be set up to remind you of the event at a given time.
There is a Memos app as well as an alarm and world clock, a calculator, a voice recorder, stopwatch and unit converter. We can't say anything special about them - all use a basic and simple interface to do their job.
Also on board there is a preinstalled document viewer, which handles office files just fine. With its help you can view Word, Excel, PowerPoint and PDF files.
And finally, we also found Google Maps, the Topolon and the Mini Game Planet games as well as a couple of demo games. There is no GPS on board so the use of GMaps is limited.
The LG GD550 Pure believes thereís no way to take simplicity too far. Everything about this phone Ė the styling, user interface, features Ė boils down to a single word: simple. It mustíve sounded really good on paper and perhaps thatís what gave the GD550 Pure a green light for production. And it works Ė itís beautiful and simple to use, a stylish phone thatís suitable for everyone.
Itís no LG Secret, let alone a Crystal or a Chocolate. No thanks, no fancy stuff. Come to think of it, even the 5 megapixel still imaging and D1 video might seem somewhat out of place. But you donít have to worry too much Ė itís almost as if theyíre not there. Seriously, imaging is one of the phoneís big failures.
On the other hand, itís probably what pumps the price up. At about 200 euros, the LG GD550 Pure does come across as overpriced. Maybe itís overpriced for what it offers Ė but not who it offers it too. Grownup users looking for a mature unfussy handset thatís good at the basics may find the price acceptable.
Letís look at the alternatives. The Sony Ericsson Hazel costs the same but has a bigger and better screen, much more capable user interface and plenty of premium features: Wi-Fi, GPS, accelerometer, etc.
For a bit less, the Symbian-powered Nokia 6700 slide will give you everything you may want in a smartphone, and an excellent camera to boot. The Sony Ericsson Zylo has nearly the same features as the GD550 Pure but the magic W (itís a Walkman) will attract a different audience.
The year-old LG BL20 New Chocolate is an unavoidable comparison. The touch-sensitive controls and elaborate UI aside, itís essentially the same phone. Only itís very much aimed at a completely different crowd Ė the suave and the style-conscious.
Probably the biggest competition for the right target audience is something like the Nokia 6600i slide. For those who value aesthetics, simplicity and subtlety in equal measure, there isnít much choice on todayís market dominated by touchscreens and overblown specs.
OK, weíll say it: the older you are, the more likely it is youíll appreciate the LG GD550 Pure. Itís an easy phone to like but not one to rave about. Itís not a geekís phone by any stretch of the imagination, but it is a phone a geekís mother might like and thatís not a bad thing.