JoshuaEhinmoro, 20 Aug 2017Sony started AR long ago...Yes, I have had 2 Sony phones before (though I am not an all-out Sony fan). The key differentiator that Apple could work on is that AR does not remain static like in the Sony camera app (or even Snapchat). I am imagining something like, on my birthday, friends with Apple devices send a virtual cake on my table, which I am able to "see" through my iDevice.
Even so, like I said before, I would wait for Android OEMs to copy it, and buy it in a "copycat" Android phone rather than buying another phone with stupid iOS ever again.
Lol its hilarious the amount of ignorance in this comment thread. It's not just getting AR on the phone, which many have already done. However it has all been limited as the platforms did not support AR fully, or developers had to figure out things on their own without tools from Apple.
Apple's ARkit provides a platform wide support for AR including tools, for developers, which means that AR will be handled in a uniform manner across the platform. AR apps, it can safely be concluded, then will simply explode on iOS.
Most leading tech blogs agree that Apple has a significant advantage with the introduction of ARKit. If Android is to keep up, Google has to shift significant resources to it, but they are as of today, behind Apple in this.
JoshuaEhinmoro, 20 Aug 2017Sony started AR long ago...and where it is after these years??
Apple in 1 night will become what others couldn't in years
Anonymous, 20 Aug 2017For all the comments:Sony has this one for.... Yes true they had it for years,but for what?!We... moreThe truth is apple has the power for brainwash people,and the other truth is they now copy other company invention and rename it to make like they are invent it,and apple fan be like " whooo...this great,this is innnovation..!!",meanwhile ,android user already have it for an age..
For all the comments:Sony has this one for.... Yes true they had it for years,but for what?!We all know that gimmicky features are cornerstone of Android.And its even more widespread than you think...how?Snapchat filters!
Here we should look at the bigger picture.... making the useless tech applicable and actually usefull in real world,and like it or not Apple has the power and influence to sheak the industry for the next breaktrough.
Anonymous, 20 Aug 2017Useless stuff. *If* it eventually catches on, I will wait for Android handset manufacturers to... moreLOL! I have Lenovo Phab 2 Pro and already enjoying this AR thing with it.
What "copy it" are you talking about?
It is Apple who is copying it.
GarySan, 20 Aug 2017Lol most probably because Sony have some of the worst management in the world for a large corp... moreLol without Sony, these big brands won't even be on where they are today.
If Sony didn't made an excellent focusing system for the Z5 series, I'm sure that even the S8 models would have turtle slow focusing speed.
And same is through with AR - Sony's one of the very first to have it on smartphones, but they don't have enough resources to introduce them to the society, which otherwise, would've made their appearance bigger to the community.
Lol most probably because Sony have some of the worst management in the world for a large corporation. Former glory still makes them think they are the 'apple', arrogant as hell. They have the brand, tech, and innovation to easily become an industry leader, but somehow it's always the competitors who takes the lead. AR you listed is a good example, they had AR tech since the PS2 era, yet they failed by being too ahead of time. Now that the big guns are all jumping in, Sony once again falls behind. Typical.
Sony Fanboy Bitches, 20 Aug 2017Can we stop about this nonsense bullS---?
Many people get too excited for Apple's push of AR,... more"but did anyone care about how Sony has had this for years inside their camera app?"
No anyone didn't care
Apparently there's some fanboys in action in gsmarena lately.
This article just sounds like "Apple AR is great because it has large market share"
Â…I can't find anything to give them credit for.
Sometimes gsmarena even praise Apple's sales figure while in reality its market share is going down.
And then apple did it all after this. Or it only got pushed because if them...regardless of the steps taken before them.
sr777, 20 Aug 2017Only Apple matters. Samsung may be big but Apple has a big influence in industries and consume... moreApple is a pop culture icon now - just like Coca-cola is. This image is exactly what will keep Apple afloat for years. And yet a lot of us here severely downplay it.
Specs alone does not always sell a phone - cultural impact does. There are far more casuals (like me) than tech geeks.
sr777, 20 Aug 2017Only Apple matters. Samsung may be big but Apple has a big influence in industries and consume... moreRight, steve job did a good job in brainwashing people and tim cook still get the aftertaste