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Google lowers Play Store fees for developers, lets them use third-party billing

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Vlad 26 June 2026

Google Android

Google's loss against Epic Games in court has now resulted in the cutting of its fees for developers publishing apps on the Play Store. Google's cut has gone from 30% to 10% for a developer's first $1 million in annual revenue. A billing fee is added to this, if you're using Google's billing system. In the US, UK, and EEA, this is set at 5%. This will first be available in the US, the UK, and the European Economic Area on June 30. The full breakdown of the new fees is below.

Google lowers Play Store fees for developers, lets them use third-party billing

Developers will also be able to use other billing systems that aren't Google's. This will be available "to all developers globally who provide digital services or content to users within the United Kingdom and the European Economic Area, alongside programs in the United States" on June 30, in Australia on September 30, in Japan and Korea on December 31, and in the rest of the world on September 30, 2027.

Google lowers Play Store fees for developers, lets them use third-party billing

Google is also introducing new Games Level Up and Apps Experience program guidelines. Apps and games that meet all of these are eligible for reduced rates, as seen below.

Google lowers Play Store fees for developers, lets them use third-party billing

These programs will be available from September 30.

Source

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Reader comments

A
  • Anon Moose
  • Ss{
  • 27 Jun 2026

EPIC's free games are a carrot on the stick for donkeys. EPIC is as vile as the rest of them but at least others are honest about their corruption and greed, EPIC and Tim just play victim, cry to mom and pretend to be the abused and hurt. I am...

  • Reply
g
  • goggle
  • n7q
  • 27 Jun 2026

does this mean we can still install apps outside playstore ; p

  • Reply
  • Leanzazzy
  • s%{
  • 26 Jun 2026

Epic is the only reason Google was FORCED to lower their prices because of the lawsuit, so why are you mad at them? I don't play Fortnite or anything, but I do know Epic gives plenty of games for free every week & I have a massive libr...

  • Reply
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  • Post your comment
Total reader comments: 9

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