Xiaomi's Mijia is "entering Europe at scale" at IFA later this week

Xiaomi is attending IFA for the first time this year, and the company is aiming big. It will have a press conference on September 3 at 10:30 AM local time in Berlin (that's 9:30 AM in London, 11:30 AM in Eastern Europe, and 2 PM in India).

Xiaomi's Mijia - the ecosystem brand that incorporates everything from household appliances to smart home devices and much more, spanning more than 2,000 products in total across over 130 categories - will be the star of the show, it seems. Xiaomi promises that it will bring its smart home experience to "more consumers across Europe".

Mijia products come with "human-centric intelligence that adapts to you", the company says, as well as "proven quality that stands up to everyday life", and "essential design that blends naturally into your home".

Xiaomi is teasing a Tri-Drum Washer, an Air Conditioner with mmWave radar, and a refrigerator with something called Cryo Fresh, which apparently "keeps food fresher, longer".

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