The Galaxy Z Fold8 and Z Fold8 Ultra are beating Galaxy Z Fold7's sales numbers in Europe
Back in August, Samsung revealed that pre-orders in Europe for the Galaxy Z Fold8, Z Fold8 Ultra and Z Flip8 were 20% higher than the pre-orders for the Z Fold7 and Z Flip7 last year. The new foldables have continued to gain momentum since then.
Now, Samsung says that the combined Z Fold8 and Z Fold8 Ultra sales are 50% higher than the Z Fold7 last year (note that this stat doesn't include Z Flip sales, unlike the pre-order number). Okay, it’s two phones against one, but this shows that there was a wide foldable-shaped hole in Samsung’s Galaxy Z line-up.
This conclusion is also backed by another stat – the number of former Z Flip owners who upgraded to the Galaxy Z Fold8 is three times higher than the number of Z Flip users that bought a Galaxy Z Fold7 last year.
Similar numbers are coming out of the US too - the combined sales of the Z Fold8 and Z Fold8 Ultra are 30% higher than Z Fold7 sales last year. In fact, these two accounted for 80% of current Galaxy Z series purchases in the US. This leaves only 20% for the Z Flip8.
The Z Flip models are a sort of gateway into the world of Galaxy Z foldables – 20% of European Z Flip8 buyers came from competing brands. In the US, that number is 30%. For many of them, the Z Flip8 is their first foldable.
The 2026 lineup has proven to be more successful at luring iPhone users away from Apple – there was a 60% increase in iPhone users buying a Galaxy Z8 phone compared to the Z7 series last year.
Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8
Of course, this news drops just hours before Apple unveils its first foldable – how will Samsung’s foldables fare in the coming months?
Samsung Galaxy Z Fold8
| 256GB 12GB RAM | $ 1,650.00 | $ 1,699.99 |
| 512GB 12GB RAM | $ 1,899.00 | £ 1,499.00 |
| Show all prices | ||
Samsung Galaxy Z Fold8 Ultra
| 256GB 12GB RAM | $ 1,899.99 | £ 1,398.00 |
| 512GB 12GB RAM | $ 2,099.99 | € 1,999.00 |
| Show all prices | ||
Samsung Galaxy Z Flip8
| 256GB 12GB RAM | $ 849.95 | £ 799.00 |
| 512GB 12GB RAM | $ 1,249.99 | £ 1,225.95 |
| Show all prices | ||
Reader comments
- Anonymous
- smZ
The reason they abandoned the S Pen is the reason Apple's phone is almost 12 mms thick. It's not a good form factor. The reason they abandoned under-display cameras is because they reduce the image quality on Teams calls, the same way a scr...
- Anonymous
- smZ
What the fliuch are you on about? Is the the mental capacity of Apple apologists? You just deny reality as it is, even though everyone knows you're wrong? The first Samsung foldable with pen support and an under-display camera was the Galax...
Tip us
2.1m 180k
RSS
EV
Merch
Log in I forgot my password Sign up