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Report: Apple cuts iPhone 18 Pro series component orders amid weak demand

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Siddharth 09 October 2026

Apple iOS

According to a new report, Apple has asked some of its suppliers to reduce production of components for the iPhone 18 Pro and iPhone 18 Pro Max.

The report, citing people familiar with the matter, claims that Apple cut component orders by up to 15% for October. The reduction is reportedly driven by weaker market demand amid soaring memory prices.

Apple reportedly cuts iPhone 18 Pro series component orders amid weak demand

Meanwhile, the report also notes that demand for the new iPhones has been weaker than for last year’s models. However, another recent report painted a different picture in China, claiming that the iPhone 18 Pro models outperformed their predecessors in the market.

However, the report suggests that lower shipment volumes may not necessarily hurt Apple’s revenue, as the iPhone 18 Pro models are priced 10 percent higher than their predecessors. The iPhone 18 Pro starts at $1,199 in the US, while the iPhone 18 Pro Max has a starting price of $1,299.

Apple iPhone 18 Pro

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Apple iPhone 18 Pro Max

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  • iPhone 18 Pro and Pro Max sold 1.3 million units in China during the first week, beating the 17 Pros iPhone 18 Pro and Pro Max sold 1.3 million units in China during the first week, beating the 17 Pros
  • Apple iPhone 18 Pro Max vs. iPhone 17 Pro Max Apple iPhone 18 Pro Max vs. iPhone 17 Pro Max

Reader comments

  • jiyen235
  • j8G
  • 12 Oct 2026

why would you take a samsung fanboy seriously? do you take a child's incomprehensible ramblings seriously? you dont right? so just ignore them.

  • Reply
?
  • Anonymous
  • swg
  • 12 Oct 2026

What about the Samsung fanboys who swear Samsung batteries are better than Chinese and last longer, based on ru battery durability cycle ratings?

  • Reply
?
  • Anonymous
  • 70d
  • 10 Oct 2026

If you want to short sell shares, you will want the share's price to be high. Conversely, if you want to buy shares, you will want the share's price to be low.

  • Reply
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Total reader comments: 42

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