GSMArena.com GSMArena.com

Tip us

1.5m
109k
RSS

EV

Merch

Log in

Login

I forgot my password
Sign up
  • Home
  • News
  • Reviews
  • Videos
  • Featured
  • Phone Finder
  • Deals
  • MerchNew
  • Coverage
  • Contact
ADVERTISEMENTS

Nokia Q1 results show big drop in smartphone sales

  • Post your comment
  • Comments (116)

19 April, 2012

Nokia

Nokia just announced their financial results for Q1 of 2012 and things aren't looking that good, but CEO Stephen Elop is keeping his chin up. Nokia's smartphone division was hit the hardest, but the good news for them is that this is due to the decline in sales of Symbian phones, with the Lumia range starting to make up for it.

Nokia's combined net sales were down 29% year-over-year (YoY) to €7.354 billion and the company posted an operating loss of €1.34 billion.

The Devices & Services division saw a steeper drop in net sales - 40% YoY - mostly due to lower sales of smartphones. Net sales are less than half of what they were in Q1 of 2011 - a 51% drop in the number of units shipped. Feature phones saw a 32% decline in net sales and a 16% drop in the number of units shipped. Overall, Devices & Services posted an operating loss of €219 million, making for a negative profit margin of 5.2%.



Regionally, Europe and China (traditionally strong markets for Nokia) saw big declines in popularity for the Finnish phone maker - Nokia sold 15.8 million units in Europe (down from 23.4 million in Q1 2011) and 9.2 million units in China (a steep 62% drop from 23.9 million units from last year's Q1). The Middle East and Africa along with the Asia Pacific region remain strong markets for Nokia.

Nokia's North American market shrunk from 1.2 million units in Q1 2011 to 0.6 million for Q1 of this year. North and Latin America however saw some gains in sales of smartphones and the Average Selling Price for smartphones went up slightly thanks to the Lumia smartphones.

CEO Stephen Elop remains confident in Nokia's strategy, saying that they covered the top and bottom range of the Windows Phone market with the launches of the Lumia 900 and Lumia 610 (which just started rolling out in Asia) and that they'll strengthen their S40 portfolio in the next quarter. Nokia is also working on cost-cutting measures.

In another bit of Nokia news, Colin Giles, executive vice president of sales and a member of the Nokia Leadership Team, will step down from both positions at the end of June for personal reasons.

You can hit the source link for a detailed summary and a link to a PDF with the full report, if you want more details on Nokia's performance in Q1 of 2012.

Source

Related articles
  • Nokia and Samsung extend cross-license patent agreement Nokia and Samsung extend cross-license patent agreement
  • Nokia C12 launches with Android 12 Go Edition, 6.3" display Nokia C12 launches with Android 12 Go Edition, 6.3" display
  • Nokia X10 and X20 start receiving Android 13 Nokia X10 and X20 start receiving Android 13
  • Nokia confirms Android 13 is coming to five more phones Nokia confirms Android 13 is coming to five more phones

Reader comments

Y
  • Yani
  • 3pw
  • 23 Apr 2012

Which Americans are you reffering to? Elop or Apple, Google, Motorola? Or all of the above! :D

  • Reply
?
  • Anonymous
  • nXG
  • 22 Apr 2012

Nokia was taking the lead in it's own identity until the time they allowed the Americans to mess them up and that is the result!!!

  • Reply
D
  • AnonD-2892
  • cNY
  • 22 Apr 2012

ICS might be the first iteration of Android that could be compatible with Nokia's corporate philosophies. Still, I think WP is a better fit, and will some day bring the crowds if the features ever come.

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 116

ADVERTISEMENTS

Phone finder

  • Samsung
  • Apple
  • Huawei
  • Nokia
  • Sony
  • LG
  • HTC
  • Motorola
  • Lenovo
  • Xiaomi
  • Google
  • Honor
  • Oppo
  • Realme
  • OnePlus
  • vivo
  • Meizu
  • BlackBerry
  • Asus
  • Alcatel
  • ZTE
  • Microsoft
  • Vodafone
  • Energizer
  • Cat
  • Sharp
  • Micromax
  • Infinix
  • TCL
  • Ulefone
  • Tecno
  • Doogee
  • Blackview
  • BLU
  • Panasonic
  • Plum

All brands Rumor mill

ADVERTISEMENTS

Top 10 by daily interest

  Device Daily hits  
1.Samsung Galaxy S23 Ultra101,336
2.Samsung Galaxy S2352,933
3.Samsung Galaxy S23+32,736
4.Samsung Galaxy S22 Ultra 5G20,932
5.Xiaomi Poco X5 Pro20,705
6.Oppo Reno8 T 5G19,341
7.Apple iPhone 14 Pro Max17,800
8.Apple iPhone XR16,465
9.Samsung Galaxy A14 5G16,378
10.Samsung Galaxy A53 5G15,816

ELECTRIC VEHICLES

Lexus RZ 450e gets priced in the US Lexus RZ 450e gets priced in the US Nio prepares to launch 2 more unannounced EVs in next few monthsXiaomi demands payout from supplier over leaked images
ADVERTISEMENTS

Home News Reviews Compare Coverage Glossary FAQ RSS feed Youtube Facebook Twitter Instagram

© 2000-2023 GSMArena.com Mobile version Android app Tools Contact us Merch store Privacy Terms of use Change Ad Consent Do not sell my data