Nothing will open its first brick & mortar location in Soho this weekend

If people haven’t heard of Nothing before, folks wandering Soho will pass by a new physical location for Nothing. The store will open Saturday, December 10 at 11:30AM in London where it will sell the Nothing Phone (1) and the Ear Stick earbuds, along with Nothing merch. There will also be a selection of audio products from Swedish brand Teenage Engineering and “curated collections from fashion and design brands” as well.

The décor inside the shop is bright, white, retro, and transparent, inspired by the minimal and transparent look of the brand’s products.

Source: Nothing

The store will have 785 square feet (73 square meters) of showroom space and spans two floors. There’s a 4,000 flip-dot display that shows images on a wall, and there’s a transparent phone booth with a Nothing Phone (1) that’s to be used as the official shop customer service line.

The first visitors to the store will be able to purchase one of 100 limited edition laser-engraved Ear Sticks. The Store is located at 4 Peter Street and will open 7 days a week.

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