nubia CEO Ni Fei has officially revealed nubia's new brand image and logo. Previously nubia had a hard-to-decipher logo ending with an "a" that looked like an "o.", the new logo is simple, easy to read and recognizable.
The CEO says the new brand image will target users from Gen Z (those born in the 1990s and early 2000s).
There's no mention of which new devices will premiere the new look yet.