New rumor claims the iPhone Fold will have a different name

Apple's first foldable smartphone has been widely rumored to arrive this fall alongside the iPhone 18 Pro and iPhone 18 Pro Max, after many, many years of speculation about it. One bit that we are inevitably still speculating about is the device's name. We've been calling it iPhone Fold, but a new rumor out of China today claims it will actually be called iPhone Ultra.

Not just that, but it will be part of a trio of Ultra-branded products that Apple is going to unveil later this year - the iPhone Ultra, the AirPods Ultra, and the MacBook Ultra.

The iPhone Ultra will allegedly start at over CNY 10,000, which is about $1,446 at the current exchange rates, and its top tier version will be over CNY 20,000, or about $2,893. The entry model is cheaper than expected if this rumor pans out, and we're not sure why the delta between the cheapest and the most expensive model in the line is so huge.

The AirPods Ultra are those AirPods Pro recently rumored to come with cameras, while the MacBook Ultra is that MacBook rumored to employ an OLED touchscreen for the first time. All of these, like the Ultra name implies, will be the most expensive option in Apple's respective stables - the most expensive phone, the most expensive earbuds, and the most expensive laptop.

That is, of course, if all of this pans out. It is after all nothing but an unconfirmed rumor at this point, so do take it with a pinch of salt.

Source (in Chinese)