And while winning the spanking 3T is all well and good, it's OnePlus's accompanying ad that's the interesting bit. OnePlus made a video for the #lickoflove competition which shows people literally licking the phone. Here's the cringe-inducing video itself.
This isn't the first time OnePlus has made a polarizing ad. Then again the maker means well - the #lickoflove ad is focused on highlighting all of the 3T's many strong suits like the elegant metal exterior, the great performance, great battery life and super Dash charging.
OnePlus also has a limited True Love bundle in store for Valentine's Day but it isn't currently available on the maker's website.