OpenAI launches ChatGPT Go globally, will start testing ads soon

OpenAI launched its low-cost ChatGPT Go subscription in India last August, priced at INR399/month. Since then, ChatGPT Go has been rolled out to 170 countries and is now available in all markets where ChatGPT is available, including the US.

In the US, ChatGPT Go costs $8/month, while ChatGPT Plus and Pro cost $20/month and $200/month, respectively. You can head this way to check the pricing and features of all ChatGPT plans available in your country.

In addition to announcing the global launch of ChatGPT Go, OpenAI said it plans to start testing ads in the US in the coming weeks for logged-in adults on ChatGPT's free and Go tiers. ChatGPT's Plus, Pro, Business, and Enterprise plans will remain ad-free.

OpenAI says that responses in ChatGPT will not be influenced by ads, which will always be separate from organic answers and clearly labeled. Moreover, your conversations with ChatGPT will remain private from advertisers.

Here's what OpenAI says about ads in ChatGPT

OpenAI plans to start testing ads by displaying them at the bottom of ChatGPT answers when there's a relevant sponsored product or service based on your conversation with the AI chatbot. The image below, shared by OpenAI, shows what the first ad formats could look like during the test.

ChatGPT users might also see an ad and be able to directly ask the questions needed to make a purchase decision.

"We’ll learn from feedback and refine how ads show up over time, but our commitment to putting users first and maintaining trust won’t change. By starting our ad platform from the ground up with these principles in place, we can align our incentives with what people want from ChatGPT," said OpenAI in a blog post.

"Our long-term focus remains on building products that millions of people and businesses find valuable enough to pay for. Our enterprise and subscription businesses are already strong, and we believe in having a diverse revenue model where ads can play a part in making intelligence more accessible to everyone," OpenAI further added.

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