Samsung’s latest Unpacked teaser is all about Galaxy AI

Galaxy AI made its grand debut alongside the Galaxy S24 series last year, and it quickly spread to the rest of Samsung’s portfolio. It’s been at the epicenter of marketing materials throughout last year, and things are looking to continue in the same trend with the Galaxy S25 series Unpacked launch event next week.

Ahead of the big launch, Samsung held a hologram showcase using special projectors that were positioned across London earlier this week on January 15. The projections included marine life, exotic plants, sports highlights and lanterns.

Galaxy Unpacked teasers

These projections are meant to showcase Galaxy AI’s abilities to recap memories from your gallery. You can check out the full video below:

Samsung’s Galaxy AI is expected to gain several new features in 2025 and the S25 series will be the first devices to leverage the new and improved Bixby, deeper integration with Google Gemini and updated AI sketch among others.