GSMArena.com GSMArena.com

Tip us

888k

156k
74k
1.1m

RSS

Log in

Login

I forgot my password
Sign up
  • Home
  • News
  • Reviews
  • Videos
  • Featured
  • Phone Finder
  • DealsNew
  • Tools
  • Coverage
  • Contact
ADVERTISEMENTS

OnePlus CEO takes new role in Oppo and OnePlus parent company

  • Post your comment
  • Comments (38)

Yordan 01 September 2020

OnePlus Oppo Realme Android

OnePlus started as an Oppo offshoot, eventually becoming its own recognizable brand in Western Europe and the United States. Its co-founder and CEO Pete Lau has now become a Senior Vice President at OPLUS - a mysterious company that wholly owns Oppo while it has a majority stake in OnePlus and a smaller stake in Realme too.

Pete Lau with OnePlus 7T Pro 5G McLaren Pete Lau with OnePlus 7T Pro 5G McLaren

A OnePlus spokesperson confirmed Lau will remain CEO at OnePlus, but in the same time “he has also taken on the role of SVP and chief product experience officer for OPLUS”.

His new role is announced just days after Realme unveiled its ambitious plans for European expansion and it seems like Lau’s job will be to make sure the three companies are not competing against each other in the same price categories. Currently, the Oppo Find X2 Pro and OnePlus 8 Pro flagships have similar specs and price tags in countries like the United Kingdom, Germany, and France.

Pete Lau (middle), speaking at CES 2020 in Las Vegas, January 2020 Pete Lau (middle), speaking at CES 2020 in Las Vegas, January 2020

OPLUS is an organization that oversees three of the smartphone brands that are owned by BBK Electronics. However, vivo, another name owned by the Chinese conglomerate, is not part of Lau’s company, and he insists that “OPLUS has nothing to do with BBK”. However, these are all private companies and it's hard to verify such claims. The three companies are all claiming they are perfectly independent, despite clear evidence on extensive R&D collaboration.

Source

Related articles
  • Pete Lau addresses missing OnePlus 7T Pro 5G  version Pete Lau addresses missing OnePlus 7T Pro 5G version
  • OnePlus CEO talks budget-friendly devices and expanding its ecosystem in interview OnePlus CEO talks budget-friendly devices and expanding its ecosystem in interview
  • OnePlus CEO confirms OnePlus 7 Pro will have ‘breakthrough’ display and 5G OnePlus CEO confirms OnePlus 7 Pro will have ‘breakthrough’ display and 5G
  • OnePlus CEO: no foldable phones anytime soon, the company is working on a TV OnePlus CEO: no foldable phones anytime soon, the company is working on a TV

Reader comments

P
  • PhoneSlayer
  • HKx
  • 03 Sep 2020

Yeah, you can't but who was? The Find X2 was a premium device, and came in at about 1200 dollars at launch, compared to the Nord's 400. If you ask me, I think OnePlus needs to put up more Competition at the 700 dollar price point, a high sp...

  • Reply
A
  • Aierlan
  • bvr
  • 02 Sep 2020

Yeah, exactly. That's how they achieved success. It's almost impossible for a small completely independent company to achieve success in this industry as they don't have access to the same economies of scale. Basically, all the the new...

  • Reply
w
  • wbpwns
  • uSW
  • 02 Sep 2020

i said "oneplus has been recycling oppo's phones since the r series" read again and again until you comprehend it. then research again and again until you get it.

  • Reply
  • Read all comments
  • Post your comment
Total reader comments: 38

ADVERTISEMENTS

Phone finder

  • Samsung
  • Apple
  • Huawei
  • Nokia
  • Sony
  • LG
  • HTC
  • Motorola
  • Lenovo
  • Xiaomi
  • Google
  • Honor
  • Oppo
  • Realme
  • OnePlus
  • vivo
  • Meizu
  • BlackBerry
  • Asus
  • Alcatel
  • ZTE
  • Microsoft
  • Vodafone
  • Energizer
  • Cat
  • Sharp
  • Micromax
  • Infinix
  • Ulefone
  • Tecno
  • BLU
  • Acer
  • Wiko
  • Panasonic
  • verykool
  • Plum

All brands Rumor mill

ADVERTISEMENTS

Top 10 by daily interest

  Device Daily hits  
1.Samsung Galaxy S21 Ultra 5G62,813
2.Xiaomi Mi 1134,387
3.Xiaomi Poco M331,260
4.Samsung Galaxy S21 5G26,911
5.Samsung Galaxy A1225,343
6.Apple iPhone 12 Pro Max21,952
7.Xiaomi Redmi Note 9 Pro21,376
8.vivo X60 Pro+ 5G21,335
9.Samsung Galaxy A5120,020
10.Xiaomi Poco X3 NFC19,975
ADVERTISEMENTS

Home News Reviews Compare Coverage Glossary FAQ RSS feed Youtube Facebook Twitter Instagram

© 2000-2021 GSMArena.com Mobile version Android app Contact us Privacy Terms of use Change Ad Consent Do not sell my data